What Does Retention Really Mean? With Jónas Antonsson, co-founder of Raw Fury

On today’s episode of Mastering Retention, we talk with Jónas Antonsson the co-founder of the Swedish game publisher, Raw Fury, about the gaming industry and his career path. 

During this episode, Jónas and Tom talk about: 

1. What motivates Jónas to get out of bed every morning and how important games are to him. 

2. The importance of games as mediums of art

3. What advice would Jónas give to those who want to start a studio or create a game. 

4. How to manage burnout in the gaming industry and Raw Fury’s mantra of treating humans like human beings 

5. What retention does mean?

Books mentioned: 

• The Four Agreements by Don Miguel Ruiz 

• Meditations by Marcus Aurelius