On today's episode of the Mastering Retention podcast, Riley Andersen, Co-Founder and CEO of Umami Games, joins Tom to talk all about hyper-casual games! Umami Games is a hyper-casual games startup in Copenhagen, Denmark. Riley always been a passionate gamer but found her light with hyper-casual games.
Topics from today:
How being a social media manager shaped her way of thinking now
How she started Umani Games
What are hyper hyper-casual games?
Who is the target audience for hyper-casual games?
Steps to go from idea to reality in hyper-casual games
CPI in hyper-casual games
Monetizing your game
One retention tip for hyper-casual games
Finding the right people for your company
Riley Anderson, CEO of Umami Games, on hyper casual games