On today’s episode of Mastering Retention, Kaitlyn Kincaid, lead economic and monetization designer at Rovio Entertainment Corporation joins today’s episode to talk all about game economy design. From what is a game economy, how to build it correctly to how to better use your data to improve your game.
Key topics from today’s episode:
What is the game economy?
The importance of understanding the psychology of players
How to design a game from the beginning to have a good economy
Things that every game product manager or game designer should know about the game economy
Tip and tricks to get better at data analysis
How to think about retention and monetization together?
Understanding you audience
Putting fun over money (always!)
Her retention tip!
Kaitlyn Kincaid, Lead Economic and Monetization Designer, on Game Economy Design