How to use psychology to better understand your audience.

- 0:50 How did Alok Kumar get into the gaming industry?

- 6:27 Was briefly leaving the gaming industry helpful?

- 8:06 How does Alok Kumar approach psychology?

- 13:40 The psychological impact on players

- 17:35 How does psychology help game design?

- 20:11 Intrinsic motivation vs extrinsic motivation.

- 29:51 Reinforcement theories in game design.

- 33:32 How to keep more players around longer.