As the video game industry continues to emphasize additional content and liveOps, it is time to stop thinking of video games as products and more like services. This week on the Mastering Retention Podcast, Tom is joined by Fred Lepont (Head of Product at Ultracine Studios) to discuss player motivations, segmentation, and LiveOps.
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0:46 How did Fred Lepont get into the video game industry?
9:44 Defining LiveOps.
12:16 The importance of developer input.
15:10 Games as a service.
21:14 Discovering player motivations.
27:12 How to think about segmentation.
40:02 Prioritizing LiveOps
51:05 How to keep more players around longer.
Ep. 98: Games as a Service