Thousands of games are made each year, and very few go on to have great success. Despite their success, these games are rarely sitting atop the charts years down the road. Creating a successful game is hard, but maintaining that game’s success and daily active users is beyond difficult.
This week on Mastering Retention, Tom speaks with Jonathan Durr (Studio Director & Co-Founder at Foxbear Games) about long term content treadmills, what metrics are useful when trying to maintain a game for years, consulting with your game’s most fanatical users, and feature development.
Here are your cheat codes:
1:17 How did Jonathan Durr get into the video game industry?
3:57 How to approach new game ideas
5:31 Deciding what features to implement in Marvel Strike Force
8:06 Tracking Regularity Data*
10:05 Catering to different groups of “regulars”
13:58 Time or money
15:44 Increasing your games longevity
20:09 Long term content treadmill
24:33 How to maintain your game’s LiveOps for years
28:50 Limiting burnout
31:13 Consulting with die hard fans about new content and features.
38:19 Balancing content for experienced users and new users.
45:22 Feature Development
50:03 How to keep more players around longer.
Ep. 88: Increasing The Longevity of Your Game