Online streaming has completely changed video games. Game designers and marketers alike have had to adapt to this tectonic shift in the video game landscape. Streaming has become a very effective way to market and sell games. Studios are now implementing streaming into the very design of their game to drive user acquisition. This week on Mastering Retention, Tom speaks with Joanna Haslam (Design Director at Snap Finger Click) about how to properly utilize streaming within your game, influencer marketing, and so much more!
Here are your cheat codes:
0:59 How did Joanna Haslam get into the video game industry?
2:38 Designing games with a background as a developer.
8:03 Limitations within your game can lead to better creative outlets.
15:25 The origins of Snap Finger Click
19:25 How to use Twitch effectively.
23:59 Streaming single player games on Twitch.
27:37 Incentivizing streaming.
33:18 Designing your game for streaming.
37:40 Twitch Interactivity.
41:25 Influencer Marketing.
44:13 Helping streamers find your game.
52:09 How to keep more players around longer.
Ep. 85: Growing Your Game Through Streaming