You are not supposed to judge a book - or a video game - by its cover, but that is easier said than done - especially when covers can be very misleading. People often make snap judgments about things based on how it was first presented to them. These judgments can last a long time and negatively impact your product. When creating or marketing your game, one must ensure that the copy for and design of your game entices potential users and properly sets the user’s expectations.
This week on Mastering Retention, Tom speaks with Itamar Cohen (CEO at Game Boost) about how to provide your game’s target audience a reason to play your game and a reason to pay for additional features and content.
Here are your cheat codes:
1:09 How did Itamar Cohen get started in the video game industry?
10:10 The importance of copywriting.
13:32 Enhancing your games advertisements and offers with good copywriting.
17:01 Test your copy.
19:38 It is always a good idea to incorporate live ops into your game.
21:53 Best way to create new events and new content.
24:10 Designing content and events for specific groups of players.
26:26 Segmentation.
31:03 Live Ops difficulty design.
35:50 Push Notifications
Ep. 83: Reasons To Play & Reasons To Pay