If you use social media, odds are you have seen many ads for hyper-casual games. On the surface, these free-to-play games may appear simple and minimalistic, but in reality are intricate, detailed, and have the potential to generate lots of revenue.
This week on “Mastering Retention”, Christoph Sachsenhausen (Managing Director at Sunday) joins Tom to discuss the level of detail that goes into creating and marketing these games and outlines the reasons behind why they are quickly becoming one of the most popular genres in the mobile gaming space.
Here are your cheat codes:
- 1:10 How did Christoph Sachsenhausen get into the video game industry?
- 7:02 Is there a mass exodus towards Casual Games?
- 11:33 Defining the Hyper-Casual business model.
- 16:58 What makes “Sunday” stand out from other publishers?
- 21:36 How to find success as a new hyper-casual game studio?
- 27:14 What emotions should hyper-casual games be aiming to elicit from users?
- 30:35 How to come up with a new idea for a game?
- 37:54 What metrics does “Sunday” focus on?
- 41:42 Live Ops in Hyper-Casual games.
- 43:52 Multiplayer in hyper-casual games.
- 46:42 How to find a partner studio.
- 48:09 What can be learned from hyper-casual games?
- 49:59 Advertising and marketing your hyper-casual game.
- 55:12 How to keep more players around longer.
Ep. 74: Unlock the Secrets of Hyper-Casual Games