Creating a company from scratch requires a ton of hard work and sacrifice. Maintaining a healthy work/life balance makes it all that more difficult, but it is doable. This week on the Mastering Retention Podcast, Tom speaks with fellow entrepreneur and business owner, Brett Nowak (CEO & Founder of Liquid and Grit), about how they have managed to find a healthy work/life balance in the midst of creating and maintaining their businesses.
Here are your cheat codes:
- 0:48 How did Brett Nowak get into the video game industry?
- 2:53 Nowak details the origins and purpose of his company, Liquid and Grit.
- 4:30 What does Liquid and Grit’s ideal customer look like?
- 6:36 How does “Game Refinery” differ from “Liquid and Grit”?
- 8:21 Modeling game economies.
- 9:43 Acquiring live Ops data.
- 17:02 Collecting data from surveys
- 23:34 Physiologically satisfying in-game offers.
- 28:33 A detailed conversation about starting a company, potentially selling that company, and achieving work-life balance.
- 52:47 An ideal approach to team building within a company.
- 57:47 The gap between a good developer and a great developer.
- 1:08:02 How to keep more players around longer.
Ep. 68: Building A Company & Maintaining A Good Work-Life Balance