On today's episode of Mastering Retention, Rimmy Spanjer (Managing Director of Games Division at Hyper Hippo Entertainment) joins Tom to dive deep into the world of videogame monetization.
- 1:03 How did Rimmy Spanjer get started in the gaming industry?
- 4:06 How did Rimmy Spanjer become interested in game economy design?
- 6:17 What does “creative director” actually mean?
- 8:30 Why is monetization important?
- 12:29 The fundamental importance of monetization.
- 17:49 Monetization Design
- 20:49 Creating a monetization design that fits your target audience.
- 23:58 Where to start when designing the monetization.
- 25:45 Impacting retention with monetization.
- 28:29 Ad Capacity.
- 30:44 Why are time-limited events so successful?
- 42:33 Event Design
- 44:35 Balancing your economy.
- 46:31 Ad Monetization
- 49:17 Ad Placement
- 52:45 How to keep more players around longer.
Ep 52: The Fundamentals of Monetization Part 1