On today's episode of Mastering Retention, David Molnar (Live Ops Manager at Square Enix Montreal) joins Tom to dive deep into the world of Battle Passes and In-App Purchasing, as well as a lengthy discussion on League of Legends.
- 1:01 How did David Molnar get into the gaming industry?
- 2:15 Did he play League of Legends before working on it?
- 6:25 Thoughts on League of Legends coming to Mobile
- 8:07 What was his first reaction to playing League for the first time.
- 10:52 League of Legends auto targeting
- 14:29 League of Legends matchmaking
- 20:52 Thoughts on the League of Legends Live Ops.
- 25:52 Action-Based first time user campaign
- 33:05 A lengthy and in-depth conversation about battle passes rewards and in app purchases.
- 50:38 How to keep more players around longer.
Ep. 50: Battle Passes & In-App Purchasing