Jamar Graham, publisher operations partner at Unity technologies joins today's Mastering Retention episode to talk about ad monetization in games. He tells us how he got to his current role at Unity, some of the common mistakes on ad monetization strategies and the right balance between in-app purchases and ads.
Episode highlights:
Common mistakes on ad monetization strategies
The balance between in-app purchases and ads
Examples of really successful ad ideas
Where do ads fall into a LiveOps strategy?
How should segmentation be used in conjunction with ads?
Managing ads as a small team
Figuring out player personas
AB testing
His retention tip taking ad monetization into account!
Learn more about Unity Technologies
Get in touch with Jamar: Jamar.graham@unity3d.com
Ep 23: Common mistakes within ad monetization strategies