This Week in LiveOps
This Week in LiveOps
Barak David, COO of MURKA, on creating an ecosystem of innovation and more!
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Barak David, COO of MURKA, on creating an ecosystem of innovation and more!

In today's episode of the Mastering Retention podcast, Tom interviews MURKA's COO Barak David, who went from a technological background to leading a company's business strategy. 

Some of the key topics from today's episode: 

  • Why he decided to open an accelerator division within MURKA

  • How some of the Social Casino features can transfer to other genres

  • Pushing MURKA to be a more data-driven company but letting creativity thrive

  • His take on 100% personalization

  • The process they recommend for planning a live ops calendar 

  • How do they incorporate their audience and community into new game content and features 

  • One tip or trick on how to boost the retention rate.


Visit Barak's website here or contact him through LinkedIn.

Discussion about this podcast

This Week in LiveOps
This Week in LiveOps
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