In today's episode of the Mastering Retention podcast, Tom interviews MURKA's COO Barak David, who went from a technological background to leading a company's business strategy.
Some of the key topics from today's episode:
Why he decided to open an accelerator division within MURKA
How some of the Social Casino features can transfer to other genres
Pushing MURKA to be a more data-driven company but letting creativity thrive
His take on 100% personalization
The process they recommend for planning a live ops calendar
How do they incorporate their audience and community into new game content and features
One tip or trick on how to boost the retention rate.
Barak David, COO of MURKA, on creating an ecosystem of innovation and more!