In today's episode of the Mastering Retention podcast, Tom interviews MURKA's COO Barak David, who went from a technological background to leading a company's business strategy.
Some of the key topics from today's episode:
Why he decided to open an accelerator division within MURKA
How some of the Social Casino features can transfer to other genres
Pushing MURKA to be a more data-driven company but letting creativity thrive
His take on 100% personalization
The process they recommend for planning a live ops calendar
How do they incorporate their audience and community into new game content and features
One tip or trick on how to boost the retention rate.