This Week in LiveOps
This Week in LiveOps
Balancing data and creativity when game designing with Michael Tapley
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Balancing data and creativity when game designing with Michael Tapley

On today's episode of Mastering Retention, Michael Tapley joins Tom to discuss what he has learned during his career in the gaming industry and his thoughts on how to take gamer intuition into account when designing games. 

Some of the key topics discussed during this episode: 

  • What the role of a game designer entails 

  • Designing games with live-ops in mind 

  • Balancing out gamer intuition and data analytics 

  • Taking into account UI/UX during the design process

  • Game economy!

  • Tips and tricks on cross-genre 

Contact Michael here 

Discussion about this podcast

This Week in LiveOps
This Week in LiveOps
Breaking down liveops strategies that are working in today’s games.