On today's episode of the Mastering Retention podcast, Tom talks to the first woman to join the podcast, Antanina Livingston! She's an accomplished product manager originally from Belarus, that is currently working at Activision.
Some key topics for today's episode:
How living in different places and speaking different languages has helped her approach live ops and content that is tailored to people in different locations
What it means to be a product manager and the difference between being a product manager and live ops specialist
How she approaches event/feature planning and maintaining engagement and retention
Understanding the data to be able to influence your audience
Managing burnout as a live ops specialist
Regional specific content live ops requirements
Details on what she calls the core pillars of LiveOps
The importance of player archetypes
Tools needed to do LiveOps
One tip or trick on how to boost the retention rate.
Antanina Livingston, Product Manager at Activision, on the core pillars for LiveOps