This Week in LiveOps #3: Royal Match's new Lava Quest
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This Week in LiveOps #3: Royal Match's new Lava Quest
Welcome to This Week in LiveOps, by UserWise! 🥳 We're breaking down Royal Match's new Lava Quest, a new competitive co-op event. Let's dive in!
Welcome to the This Week in LiveOps, by UserWise! 🥳
Every week, we will share content to help you master LiveOps in your games and apps.
Here is some of the content you can look forward to:
LiveOp Deconstructions of the most successful and trending games.
Round-ups of new and the most interesting LiveOp events, offers, and trends in top games
Interviews, podcasts, and content shared with the top LiveOp experts.
And more!
Let’s get it started!
Royal Match - Lava Quest, New Recurring Event
Royal Match is a masterclass on how to do live events and offers right, so we have to start here.
Royal Match launched Lava Quest, a new competitive co-op event.
In Lava Quest, players join 100 players to complete 7 levels in a row within 24 hours.
If you lose a level, you forfeit your winnings and get the dreaded nail-biting image of a royal servant encouraging you to spend hard-earned (or purchased) coins to continue.
Winners share a reward of 10,000 premium currency with everyone else who made it. The faster you complete the levels, the bigger your share of the reward will be.
If you lose, a new competition starts every 30 minutes. If you win, you can play again 24 hours later.
Lava Quest combines a smorgasbord of the key features that we have seen in previous Royal Match events.
It’s a solo competition (e.g., King’s Cup, Sky Race), with a win steak (must win 7-in-a-row, e.g., Balloon Rise), loss aversion (fail and lose all rewards, e.g., Lightning Rush), with guild mechanic twist (share rewards with all winners, e.g., Team Treasure).
We predict the next competitive event from Royal Match will be similar to Lava Quest, but team-based.
This Royal Match LiveOps update is courtesy from our friends at PlayLiner.
🌎 Around the LiveOps World We Go!
Has inflation hit mobile games and IAPs, as suggested by GameRefinery? This is obviously driven by higher cost of UA and the need to increase LTV in Post-IDFA world. Get ready for more dynamic pricing and offers as Apple releases up to 700 new price points in App Store and developers like Supercell expands their own web shops.
Javier Barnes shared a presentation about engagement at the Istanbul Gaming Summit, by Deconstructor of Fun & Google. The whole 30-minute video is a key takeaway, but the most interesting insights for LiveOps are that you should focus on pre-game and Day 0 retention as much as Day 1 (there is a direct correlation to retention based on a number of times a player comes back on Day 0) and that if you attract users through a live event, make sure some at least some of the themed content is free. Of course, the biggest driver of retention is… FUN!
Sensor Tower released their State of Mobile Games 2023 with a section on LiveOps, in addition to sections on hyper-casual and game subscription trends. Key findings are:
91% of the world’s top games have LiveOps (based on data on the Top 500 grossing on iOS and Android).
LiveOps are most utilized by core genres like RPG, Strategy, and Action. But, casual games utilize LiveOps as well.
The best monetizing LiveOp features, but not necessarily the most utilized, are season passes and loot boxes.
🗣️ And now a word from UserWise
You can personalize and A/B test any content from UserWise’s web console, including Season Passes.
Simply create a segment of players who have previously purchased a Season Pass in your game, and then offer a limited-time discount to them to upgrade to the next season!
Schedule your demo with UserWise to find out how!