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This Week In LiveOps #8: Don't Underestimate Personalization
Personalization in games is like your favorite barista knowing exactly how you like your coffee. It just feels good, right? In the gaming world, it’s no different. Are you using personalization?
In the fiercely competitive world of mobile gaming, integrating personalization into your LiveOps strategy can be a game-changer. Personalization enhances engagement, retention, and monetization opportunities. It enables you to craft a unique and immersive experience that aligns with each player's preferences, motivations, and in-game progress.
Some of your players have already made a purchase? Slowly increase the shop prices.
Some of your players have different motivations? Use personalized offer headlines.
Some of your players prefer mini-games? Personalize the UI to drive them there.
The strength of personalization lies in its capacity to comprehend players on a deeper level, predict their needs, and provide content, offers, and challenges that are highly relevant and engaging. Through personalization, you can cultivate a more profound emotional bond between players and the game, leading to increased player satisfaction and improved monetization by targeting segments that are more likely to make purchases or respond favorably to specific promotions.
Have you ever heard of The Cocktail Party Effect?
It’s a fascinating phenomenon.
It describes an individual's capacity to concentrate their attention on a particular conversation or stimulus within a bustling environment, such as a cocktail party, while simultaneously tuning out other distractions. This effect draws its name from the scenario where a person can focus on and participate in a specific conversation, despite the surrounding noise and chatter of a social gathering.
I know you’ve experienced it, and know what I’m referring to. Our brains look for things that are meaningful to us. And tune out the things that are not.
This effect serves as an excellent metaphor for how personalization can be utilized to boost revenue in games.
Personalization has the potential to break through the noise. Especially in a over-saturated market like gaming.
🗣️ Read all about it!
As the world of gaming evolves, so does the importance of LiveOps. This comprehensive guide explores how LiveOps can help maximize player value, the tools you need to implement LiveOps, and the best practices to ensure that you are getting the most out of your LiveOps strategy.
💬 Some highlights we pulled for you to think over:
The importance of LiveOps has grown in recent years due to rising CPI, economic recession, and falling eCPM
Be careful about building your own in-house LiveOps tools. It can be time and resource-intensive
The advent of more accessible and affordable LiveOps tools has contributed to a trend of smaller teams incorporating LiveOps.
For all those who have lamented the death of physical media for gaming, rejoice! Because at least one company, Homa, is making the jump from digital and back to paper - with the new Homa Mag.
💬 Some highlights we pulled for you:
Physical and Digital Availability: The magazine can be accessed digitally via its official website, and physical copies can be requested via email. This dual format approach aims to increase the discoverability of the content and bring a more qualitative approach to educational content for developers.
Regular Release Schedule: Homa Mag will be released bi-annually, with each issue offering new industry leader guests, deeper tips and tricks, and fresh case studies of game successes.
That’s all for this week. 🖖